It's not just cars that are adopting a fresh, design-led direction at Kia Motors - the online shop window in New Zealand is also taking a new approach.
The www.kia.co.nz website has been re-launched this month in line with the arrival of two brand new Kia models, the Sorento R crossover and the first-ever 2-door model from Kia Motors, the Cerato Koup.
Both new vehicles continue the progress along the design-led path being staked out by the company as a major point of difference from its competition, and the website now adopts a similar strategy.
According to Todd McDonald, General Manager of Kia Motors New Zealand, the website now has a "fresher look that reflects the direction we are taking with the Kia brand".
He adds: "Our products stand out in terms of style and they are developing their own identity in the marketplace, so we wanted the website to stand out in a similar way. It illustrates the importance of the web in growing our business - it has become a vital tool in our sales arsenal."
The new website takes its cue from the Chief Design Officer at Kia Motors, Peter Schreyer, who describes "the simplicity of a straight line" as a key element in the styling of new generation Kia models.
The design-led approach by Kia Motors has played a significant part in the company's growth this year, whilst most other car brands have fallen back. Exciting new models from Kia have led to a dramatic increase in sales internationally and here in New Zealand, where Kia Motors is 10% ahead of its 2008 sales performance for the first ten months of the year.
The new website has been designed to play an important role in communicating exciting new developments taking place with Korea's oldest vehicle manufacturer.
In addition to fresh styling, the new website is faster and more usable, featuring an automated used car section that covers every used Kia available from Kia Motors dealers in New Zealand, complete with an automated voice description (an industry first) that will make it easier for people to find the car they want.
Designed by agency Spitfire Creative, the new site introduces the digital version of the KIA grille as an integral brand identity element and interactive window featuring the new Sorrento R.
The site offers many features for new and existing customers, who can create owner profiles, book services and be kept in touch with a fully integrated EDM system. The site is easy to use for people in the market for a new car with comprehensive branded vehicle content and details with online bookings always accessible. Increased information is provided through a regularly updated newsletter, and customers can also socially interact with other owners and Kia itself.
* The views and information in this press release are solely from the company listed in the release. If you have any questions please contact the company directly.
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